in Advertising & Marketing 216 Words

DAVID DDUMBA: THE AD THAT IS CAUSING HEADS TO TURN…

Who is David Ddumba?

 In all the newspapers this morning, the ad ran that Steven who is David Ddumba’s former housemate is looking for him. The ad asked him to call Steven because David had recently come into inheritance of UGX 250 Million (about USD$ 100,000).  and left a number to call him on. [see ad below]

Now in most markets across this would make sense but it doesnt make sense to me because:
1. A half page ad costs UGX 5 Million ($2,000) and thats not money you splash in all 5 dailies
2. It was in all local language papers as well which mena the campaign was looking for national reach.
3. All the Ads had premium placement; page 3, 12, 7, 5…. and all on right hand side – a clear sign of a search for impact
4. Finally, given the fact that recently the telco category has been on a re-surge back into play as strategic re-alignment happened, we are likely to be seeing signs of  retaliation campaign.

Hence:

1. I think that if its a telecom ad the appropriate response would look something like this:

2. If its an ad for Big Brother Double Impact I would be thinking more along these lines:

Either way, wherever this goes I will be keeping a keen eye on this campaign.

Tell me which you think is more likely….

14 thoughts on “DAVID DDUMBA: THE AD THAT IS CAUSING HEADS TO TURN…”

  2. i have real hahad your analysis in the meantime, if i may; I think its a Big Brother advert because I am thinking it might be unethical(0775494692, this could've been disguised like in the TV ad) for Warid or another telco to be this brave. Obviously there is no $250 herited it would be a rare case for one to splash in all newspapers like you mentioned.
    On the otherhand, i am also suspecting that the facebook post is a continuation of the strategy, so am so not trusting you right now, because you might be earning some more on us guys!

    Like

    Reply

Leave a comment